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Invaluable Non-Traditional Exposure
Our Public Relations team seeks out ways to strategically position our clients as leaders in their fields. Whether through trade articles, consumer events or organized press conferences, our strong, cultivated relationships with the media ultimately gain our clients invaluable exposure. TMA creates complete press kits, distributes them to each target news organization and consistently follows up to gain coverage. We use public relations as a cost effective way to reach audiences that are often cost prohibitive to reach through traditional media, and we provide our clients with monthly return-on-investment reports. A recent PR success story… The Market at Pinnacle Point, a new grocery and gourmet take-out concept, wanted to make a big splash with its entry into northwest Arkansas, not only to local customers, but to the restaurant, grocery and architectural trades. By providing the media with professional quality photographs and a memorable press kit, TMA procured nine trade feature stories with color photographs in publications like Supermarket News, Restaurant Business, The Gourmet Retailer and Display & Design Ideas. To purchase the equivalent space in ads would have cost The Market $118,000. TMA PR was able to complete the project for less than one tenth of that cost. Please contact Greg for more information.  This geometric press kit included a cd containing pictures and a wealth of information on The Market at Pinnacle Point. A personalized rubber ball and colorful pyramid fit neatly in the box together with the cd.  TMA procured nine trade feature stories with color photographs in a variety of prestigious publications. |