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Defining Your Market
Before you invest a lot of time and money into your product or service, you need to look at your potential market to make certain you will be targeting the right buyers and offering what they want and what they can afford. TMA will help you define who your potential customers are, conduct product and/or service research within that demographic, scope out the competition and analyze the data. Focus Groups Nothing beats this tried and true method of market research involving real people in a specified demographic. Results culled from concise, structured questions and demonstrations can greatly define your marketing goals. TMA has conducted such focus groups with: Highland Dairy When a different kind of milk carton closure was requested by WalMart, Highland Dairy chose Taylor Mack to conduct a focus group to test prototypes. This costly change in packaging was avoided when research proved that it would not result in any improvement in package durability or consumer preferability.
University of Arkansas Department of Agriculture |
