 |
 |
| Medium: |
A marketing campaign for 4 different brands Rheem, Rheem Team, Ruud and Ruud Reliable containing TV commercials, radio spots, newspaper ads and billboards and truck/van designs for the seven different categories cooling, heating, heat pump, service, green, internal air quality and package units that can be tagged and distributed by contractors nation wide.
|
| Client: |
Rheem Manufacturing Company, Ft. Smith, AR
|
| Purpose: |
Develop marketing materials for Rheem/Ruud Contractor Program & Benefits Guide. Marketing materials in many mediums are aimed at helping retain, recruit and grow Rheem, Rheem Team, Ruud and Ruud Reliable contractors and customers.
|
| Result: |
Rheem/Ruud Top Contractors have easy access to a variety of marketing materials to successfully promote their business. |
|
| TV: |
 We produced a series of 6 commercials for Rheem Team and Ruud Reliable, which were included in the Rheem/Ruud Contractor marketing material. Below are 3 samples from the video series: |
|
|
| Radio: |
We produced a series of radio 104 spots for Rheem, Ruud, Rheem Team and Ruud Reliable, both 30 and 60 seconds, which were included in the Rheem/Ruud Contractor marketing material. Below are 3 samples from the series:
All 3 in mp3 format:
Ruud Reliable: Green
Rheem Team: AC
Rheem Team: Service
|
| Newspaper: |
For each of the brands we did a series of color and black & white newspaper ads for each of the 7 categories, 240 ads in total.
|
| Outdoor: |
We created a series of 24 billboard graphics. For each of the brands we did billboards for the cooling, heating and service categories.
|
| Vehicle Graphics: |
For each of the brands we also did a truck and van vehicle graphics.
|
