12 Poster campaign, internal use English and Spanish
Client:
Tyson Foods: Ethics, Food Safety and Environmental
Compliance, Springdale, AR
Purpose:
To create an education and awareness campaign for Tyson employees explaining various ethical issues in a down-to-earth manner.
Result:
Translated the legal mumbo jumbo into fun, on-going banter between two loveable cartoon characters. Employees began looking and asking for them month to month and retention of material skyrocketed.
