TaylorMack broadcast email service provides automated confirmations for opt-in and sign-out, as well as list maintenance. We take care of every detail, including concept, design, copywriting, photography, html formatting and final delivery. Some clients prefer to write their own content, and we've got some very creative writers out there! We have a quick turnaround time and make sure our emails are CAN-SPAM compliant, showing they are valid emails from a reliable source, as opposed to spam. Results are noticeable immediately and response can be measured in website traffic statistics and increased business.

"TaylorMack got us involved with broadcast listserves in 2003 and today it's virtually our only marketing tool. Our overall advertising expense is less than half what it was, while patronage is up."

~ Joe Fennel, Bordinos
..........................................

"TaylorMack encouraged me to embrace broadcast emailing, which Jose's did in 2004. Many customers comment how they now look forward to receiving our Chimi Chats. We have 5,000 members who choose to be on our list due to great content and layout. Success can be measured within 24 hours through special offers."

~ Doug Allen, Jose's Southwest Grille
..........................................

"Our patrons look forward to our weekly E~menus. We've seen our business increase as a direct result."

~ Peter Steinhart, 36 Club Bistro
..........................................

More people are realizing the benefits of broadcast emailing as one of the best ways of staying in contact their customer base. JupiterResearch, an internet research firm, reported email marketing spending will nearly double from 1.2 billion in 2007 to 2.1 billion in 2012. "The solid growth in spending on email marketing is a testament to the effectiveness of the channel," stated JupiterResearch president David Schatsky in "US E-mail Marketing Forecast, 2007 to 2012" by JupiterRessearch.

"Email marketing to a house list" was voted as the strongest marketing tactic in a survey of over 3,000 marketers in July 2007 conducted by MarketingSherpa. What do you think got more votes than any other marketing tactic for "good ROI" (return on investment)? Broadcast emailing, because it works so well.

Collect email addresses from your customers when they visit your business.  To encourage participation, keep a signup form in a visible location.  Ask your employees to invite people to sign up. Offer a giveaway, letting the customer know their email address will be entered in a drawing. After email addresses have been gathered, they can easily be imported to your list.  It pays to be diligent in gathering new names for your list, ever-expanding your circle of customers.