Branding / Corporate ID
These days, scores of companies have logos people remember: The McDonald's arch, the NBC Peacock and Target’s Bull’s eye to name a few. But along with a recognizable symbol comes a perception of the company’s values, and it takes more than a logo to seep into the public consciousness.
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Media Buying Explained
An important part of any advertising campaign is knowing when and where to place the ads. You don’t want to spend your advertising dollars in media vehicles that aren’t reaching your target audience or delivering results. The goal of a media plan is to find the combination of different media vehicles that will get your message out in the most effective manner at the minimum cost.
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Guerilla Marketing
According to the U.S. Small Business Administration, 97 percent of all Arkansas companies are classified as small businesses. Small business owners like you find themselves in a precarious position during these lean economic times: You want to be the name everyone remembers once the economy picks up, but your existing advertising costs you plenty for a so-so return. How do you maintain name recognition without breaking the bank?
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Search Engine Optimization Demystified
Appealing, informative, easy to navigate, up-to-date and easily found. Your website tells the world who you are. The question is, how do they find you in the world wide web? Search Engine Optimization (SEO) is a way of structuring a web page so the search engines recognize and collect the most important information on the page. Search engine optimization increases traffic to your website by improving your search engine ranking. A high ranking means your site will be one of the first results displayed after a search engine query. The optimizing process involves analyzing and editing website content and meta tags.
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Benefits of Broadcast Email Programs
One of the most convincing and cost-effective methods of advertising, broadcast emailing is a great way to communicate and maintain a personal rapport with your customers. Emailing to your opt-in list enhances your relationship with customers and boosts both customer loyalty and repeat business. Speak directly to your customers, informing them of your new hours, new menus, special events, weather closings, etc. Keep your patrons up to date and part of your insiders' group.
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Advertising In Lean Times
For businesses large and small, the first part of the budget to get cut is advertising when times get tough. In some cases, these cuts are necessary, but most often they are a mistake. In fact, many savvy business owners are actually increasing advertising. History has shown that companies that advertise in slow times are the first to emerge when the economic tides switch.
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